RYN STUDIOS
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Coca-Cola

The Shanghai World Expo Visual Identity System is composed of a set of elements that express Better City, Better Life > Live Positively > Happy World, shared by Coca-Cola and the World Expo Shanghai. The Positive Elements act as building blocks to create a Happy World. China Coca-Cola based all advertising off the World Expo look from architecture to selecting a rock band that represents the campaign. The Visual Identity System can be brought together in a diverse, creative, yet controlled way to communicate across executions such as P.O.S., Animation, Vending, Packaging, Signage, Advertising, Promotion and Interactive.

 

Coca-Cola

Shanghai World Expo


The Shanghai World Expo Visual Identity System is composed of a set of elements that express Better City, Better Life > Live Positively > Happy World, shared by Coca-Cola and the World Expo Shanghai. The Positive Elements act as building blocks to create a Happy World. China Coca-Cola based all advertising off the World Expo look from architecture to selecting a rock band that represents the campaign. The Visual Identity System can be brought together in a diverse, creative, yet controlled way to communicate across executions such as P.O.S., Animation, Vending, Packaging, Signage, Advertising, Promotion and Interactive.

 
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Coke-WorldExpoTruck.jpg
Coke - World Expo3D.jpg