RYN STUDIOS
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Gun Shop

 

Gun Shop


To make first-time gun buyers think twice before buying a gun, we did the unthinkable: we opened a gun shop in the middle of NYC. By getting the customers to see the connections with each item in the store and the stories behind these tragic events, it was easy to change their minds.

Cannes Lions Gold - Promo and Activation (2),  Cannes Lions Gold - Outdoor, Cannes Lions Gold - PR, Cannes Lions Gold - Branded Content, Cannes Lions Gold - Media, Cannes Lions Gold - Design, Cannes Lions Silver - Film, Cannes Lions Silver - PR, Cannes Lions Silver - Outdoor, Cannes Lions Silver - Direct, Cannes Lions Silver - Promo and Activation, Cannes Lions Silver - Design, Cannes Lions Silver - PR, One Show Gold - Film, One Show Gold - Design, One Show Gold - Cross Platform, One Show Gold - Cross Platform, One Show Gold - Direct, One Show Gold - Film, One Show Gold - Print & Outdoor, One Show Silver - PR, One Show Merit - Design, D&AD - Graphite White Pencil, D&AD - Wood White Pencil, Clio Gold - Guerrilla, Clio Bronze - Film, Clio Bronze - PR, Mashable’s Top 10 Creative Commercials of the Year, #1 of Adweek’s Most Read Advertising Stories of 2015, Adweek’s Top 10 ads of the year, #2 One Show's most awarded campaign - 2016, #3 Cannes' most awarded campaign - 2015

 
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