Rally is a cryptocurrency built for the creative community. A Web3 project built on the premise that creators deserve more of what they create. The Rally project is a decentralized one, so the challenge was designing a system that was both generous enough for communities to personalize, but simple enough to make complicated concepts easily understood. We landed on a solution with a voice that was clear, simple, and relatable. An invitation into the limitless future of possibility, accepted by all. Rally’s voice is the chorus of the creative community.

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